People often seem to see 'democracy' as something that President Jacob Zuma (or the ANC or both) bestows on us and, if he does not, some other 'leader' will make us a gift of it. In any state worth calling a democracy, this is not the case and never will be.
Democracy grows out of a society being democratic, with individuals in that society realising they must play their part as individuals, not as puppets jerked this way or that by a 'leader', whether he leads a political party, trade union or business federation.
These are the ideas and ideals of liberal or social democracy - there is no difference in kind between the two. They are good ideas and ideals, especially when you consider the alternatives.